Today I was looking through the outdoor section of Ads of the World and came across this piece. Wii went out and hand painted tennis practice walls all over the United States with these images of Wii sports. I think this idea is genius because of how simple it was. First it employed local artists from all over the nation, which any idea that creates jobs or opportunity for artists is good no matter what. It also is smart because Wii is breaking out from the traditional advertising in game magazines and tv spots. It forces you to stare at the logo for longer than most ads can hope to achieve also. It makes you feel as if Wii is somehow playing with you and it is no longer practice. Also it is located in a place that people of all ages come to play and it ingrains this image in your head the longer you practice. Well done guys, simple and effective.
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