Bad Writing Response

I believe the filmmaker of Bad writing was trying to communicate the art of writing.  He goes through many examples of how he believed he was the greatest poet on the earth at one point. I think he does this to show us all that at certain times in our life we can get in a flow of good writing and think we are on our way and then in an instant our writing can turn to crap and we might not even notice right away.  It shows us to take each piece of writing at a time and not to get ahead of ourselves and when we fail, to get back up and keep writing, no matter what. 
The most important things I learned from the film were simple things. The biggest thing I learned from the film is I am allowed to suck at writing. Also that just because you think you can write and actually write something good, doesn't mean it's actually true. The film shows how reading someones writing is like strolling through an art gallery. Everyone sees the same thing just everyone has their own view on it. I think there is bad writing and then there is writing that the individual doesn't relate to because it was not targeting them. Both can be misinterpreted as bad writing but there is a major difference and that is one thing we have to think about as advertisers as we target different demographics.
The concepts I learned that I can apply to writing for advertising is the quote he used, "Good writing is when the reader can find a little space to put themselves into and interact with the story". I love this because it reminds me that good advertising doesn't just tell you what to think. It leaves that little gap for you to jump across and feel like you were the one who got it, and didn't have to be told what to think like an idiot!

Bad Writing

Don't forget about Haiti

I chose to focus on this ambient idea because of the current things we are working on for class. It reminded me of the Japan relief posters we have been working on and how a simple visual and a simple headline can really gives you a sense of the devastation. Also it reminded me of how stats work very effective in the our attempts to incorporate them in our Phoenix Ink stuff. They didn't try to create a huge container full of trash, instead they used a space that people could really wrap their minds around then hit you with a stat the blows it out of proportion. It is also sad because due to the Japan devastation that people are forgetting about how destroyed Haiti is as well. Just makes me wonder if those things happened here in America who we would make ads to in the effort to get support.

Stop thinking. It's alot of fun.

Once again another spot on advertising execution that is simple and right to the point, with that little twist we all love.  What I also love is mimicking others that have come before but finding a way to twist it in your favor. This idea is obviously having some fun with the magazine the Economist. Basically just switching the logo and turning the idea upside down.

I also like it because of the nature of the two magazines is so opposite and the idea behind the installations are so different but at the same time at first glance you may mistake the two as the same.  Nicely done mad magazine. I would have taken a picture of myself in front of it and posted it online right away, starting the social media storm I'm sure you were hoping for.

Penis Pills anyone?

In China their advertising laws are much different than ours here in America. Over in China there are certain products that are not aloud to be advertised directly for whatever social or moral codes that they break. Therefore they must be very clever in the way they advertise some of their products. This ad is for a male sexual enhancement supplement. I believe that this product would be difficult to sell without the regulations. So in order to show the products use they simply put the package design on a key card that many people use in China to get into gated off parking lots. Upon swiping the card the viewer is instantly shown the advantage of the product at hand. They were able to skirt the letter of the law in an entertaining and memorable way. Good idea guys!

Pump some Iron

In the tradition of my love for ambient and outdoor advertising I chose another clever use of cheap material send a message with an entertaining impact.  Since as a class at Ringling we worked for Lifestyle Family Fitness, it is fun to see ideas that we all didn't think of.  This idea is simple and straight to the point which I believe is what all advertising is shooting for.  It is fun because the people who actually take this "flyer" will be pretty dedicated to cashing in on the coupons promise. It also engages the consumer on a level where by carrying it they realize the problem to which the solution is what they are holding. The amount of the offer actually might people have them bring the concrete in and the supply cost is next to nothing so it sounds like an overall win win to me. Good job Iron Kore.