FedEx has got you beat by a nose.

      Once again I was making my rounds through the ambient section of Ads of the world and ran across this little gem. The idea is strikingly simple and very effective. Being in the wrap industry I love coming across ideas like this because when trying to design new and exciting wraps for people and their companies, these concepts spark a lot of ideas. They are able to place their competitor in the ad without using their name by simply using the distinct colors the company uses. It is a lot of fun too because it does show the competitive nature of the industry and how the speed in which you get the package to the final destination is all the customer is looking for in your service. Nicely done FedEx and whomever thought of this idea originally!

David Guetta knows how to use YouTube

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So for my viral video blog post I wanted to share a video I saw about a month back.  Now most people who don't listen to a lot of electronic or dance type music might not recognize the name David Guetta right away, but I guarantee you have heard at least one of his songs. Another person you might recognize in the video is the over night Youtube video sensation Keenan, or also known as the little guy who dances and lip sings a ton of famous and popular songs that are out. In order to spread his name, Guetta used the combined success of Keenan and his own music to let people know who he is and who they have been hearing on the radio and at clubs. The little guy draws massive clicks on Youtube and even if you don't listen to Guetta's music you have a pretty good possibility of stumbling upon it and becoming a fan. I thought the idea to combine powers to further catapult both of their careers was genius because Youtube is where the demographic that Guetta is targeting spends most of their day cruising through entertaining videos. Very smart Mr. Guetta.

Super Bowl Detroit style

 

Chrysler has done it. Capturing peoples alcohol induced, distracted minds during snacks break in the middle the super bowl was no easy task. What better way to connect with true blue, football watching Americans than to add in some Detroit motor city pride. For starters the spot was expertly shot and creates massive amounts of emotion with the imagery they used. It takes you on a journey and again with the target market they were after, pulls you in as if they are talking to you personally. Then they twisted it and scooped up a whole new target market in the spot. Chrysler, to me, is a company for old people to buy cars they have been dedicated to their whole lives. The cars have no inherent allure to the younger generation and have been suffering because of it. The use of Eminem was very smart. It finally opens the company up to being "hip" and cool to drive and actually gives you a feeling of style. Nicely done Chrysler. It's about time you started to think in a new direction, cause like Detroit's economy, I didn't think you would be around much longer.