Slick idea

 

Hello everyone and thanks again for tuning into the blog that is all about what I like and that's about it. Okay, seriously I love ambient installations. They are one of the only ways to truly break out of the norm or tradition and catch your intended customer off guard. This idea for a hair care product is beautifully executed and a great idea. First of all in the category of hair care products, the use of this particular medium is brand new. Right off the bat you get the idea and the added interaction continues to engage the customer and forces them to continue to interact with the brand. Also the clever use of redesigning the table rather than just wrapping an existing one is a great addition. The curves and colors of the machine seem like they would be inviting to woman.  On top of that the smart placement of the machines in malls where the item is sold right next to it and college dorms hit there demographic in a place where they are looking to be entertained. Well wait no longer. Rejoice has got you covered. Nicely done Leo Burnett Manila, Makati City, Philippines.

Tease me

 

      After racking my brain this week to find cool and unique non traditional ads for Lifestyle Family Fitness I ran across this idea. I know it has nothing to do with the workout scene but did open my eyes to new possibilities. Nintendo just went ahead and used existing shapes that exist in the world instead of trying to force a look into a space. The choice of color and using the walls in a bathroom as a crossword puzzle is an awesome idea. It almost makes you feel like your in the game and you can't help but get involved in the challenge. As competitive people in the world we love to challenge ourselves and to see if we can figure it out.  This presents you with a problem. As soon as you read a clue you can't help but start thinking. This keeps you in the installation longer and heck if you have to handle business that takes a bit longer you might even finish the whole puzzle. On top of that using it in the mall where the game is sold and offering a 10 percent off coupon on leaving the bathroom really pushes people to go do it now instead of enjoying then fading in their minds. Nice work guys too bad I can't read what it says on the wall because now I want to play.