Coke on my mind

Recently I have been noticing these Coke ads scattered about the internet and was drawn to the consistent design idea but still being very original in their own right. Then I started to think about how my head hurts from thinking about copy and head lines and everything else 24 hours a day. The designers that work for Coke must have a ball. They don't have any statistics to throw at you or any brand new earth shattering concepts. They get to play in the realm of pure imagination and creating a feeling of fun and excitement. We all know as advertisers it is rare to get the chance to take this approach to advertising something. That is why I am both jealous of Coke designers and inspired at the same time. These ads catch your eye with beautiful color and an overall fun feeling to the ads that give you the feeling that a lot of creativity goes into the Coke brand. Now I have been a Pepsi supporter for many years but the design sensitivity and pure artistic creativity of these ads make me want to take my allegiance to the other side. For now it's a toss up but what isn't a toss up is my feeling about these ads, I love them!

Politics anyone?

 

This week I wanted to go with something I usually try to stay away from, politics. This visual was striking and spoke to me without even reading the headline.  The most interesting point for me was actually what language the ad was written in which was Turkish. The headline reads, Stories with the full background.  Then I started to wonder, do they receive CNN in Turkey or is this pushing the online news that the country has more readily available.  Anyways I would first like to comment on the execution of the ad separated from the content.  I love the 3D effect that is achieved and the wrinkled torn paper. This effect really brings forth the emotion captured here as it actually looks like someone tore down part of the poster to reveal the truth. Now separate from the nicely designed ad lies the content of the ad.  First it makes news stations in general look like self promoting, information force feeding, lying, dirty rotten scoundrels, which you may have your own opinions, but I don't think they are telling us anything we don't already know.  Although the image is provocative I think it is a pretty surface area idea and could dig deeper to show us that the news stations don't just report the obvious. This ad doesn't do anything to change my mind about the news channels but it does inspire me to push that extra step in the craft of the execution to convey more emotion and make people stop and look.

Flower Power

As you all may know now by being my fellow class mates, or you may not if you are a guest reading my blog, that I love to build things and sculpture is really what inspires me. I love when you can walk around something and get a new perspective each time on the same piece. Also ever since I learned about what ambient advertising is, I have had a love for things that really catch you off guard when your anti ad shields are down. These things combined are what really drew me to this ambient idea. The art work is expertly crafted and the 3-D effect of being a pop up is awesome.  It presents you with the product and visualizes another sense you have, smell. The object releases a bit of the product as well so you can combine sight and smell into one experience, which is way more powerful of a memory than if it were just one or the other. If not why would do we all love to scratch and sniff the cologne and perfume ads in magazines.