In the tradition of my love for ambient and outdoor advertising I chose another clever use of cheap material send a message with an entertaining impact. Since as a class at Ringling we worked for Lifestyle Family Fitness, it is fun to see ideas that we all didn't think of. This idea is simple and straight to the point which I believe is what all advertising is shooting for. It is fun because the people who actually take this "flyer" will be pretty dedicated to cashing in on the coupons promise. It also engages the consumer on a level where by carrying it they realize the problem to which the solution is what they are holding. The amount of the offer actually might people have them bring the concrete in and the supply cost is next to nothing so it sounds like an overall win win to me. Good job Iron Kore.
This is definitely one of those things you wish you came up with first, especially since we already did our campaigns for LFF. It's a great idea, that's all I can say.
ReplyDeleteVery clever. Very clever indeed. I'm not so sure about the placement in the bottom image as far as what the ideal environment is though.
ReplyDeleteI feel like for the hassle it should have at least been a two month membership. you are hauling a giant concrete block into the fitness center.
also, on a sidenote, where do they put them all when people cash them in?
- Dave Swanson
Ad411.wordpress.com
I like the concept of choosing a seemgly random onject in the future and thinking of how we can apply it to own own campaigns. It seems easy enough to create a list of objects that go along with a particular theme (in this case – heavy objects that strong men would toss around for fun?) and use it as a launch pad for innovative ambient.
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