Well do you feel lucky punk? This is one of a series done for the lottery. Simplicity is beautiful and they hit it right on the nose. I love how it reminds us of our boring everyday routines and how we crave to break away, if only we had the extra cash to run off to a private island. This motivates me to invest in the lottery because the reward is well worth the investment, which is exactly what they want you to think so you will pump money into the competition. I'm not sure how much more I can describe this Ad because I think it's pretty self explanatory, which I think is what we all strive for as designers.
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