Hello everyone and thanks again for tuning into the blog that is all about what I like and that's about it. Okay, seriously I love ambient installations. They are one of the only ways to truly break out of the norm or tradition and catch your intended customer off guard. This idea for a hair care product is beautifully executed and a great idea. First of all in the category of hair care products, the use of this particular medium is brand new. Right off the bat you get the idea and the added interaction continues to engage the customer and forces them to continue to interact with the brand. Also the clever use of redesigning the table rather than just wrapping an existing one is a great addition. The curves and colors of the machine seem like they would be inviting to woman. On top of that the smart placement of the machines in malls where the item is sold right next to it and college dorms hit there demographic in a place where they are looking to be entertained. Well wait no longer. Rejoice has got you covered. Nicely done Leo Burnett Manila, Makati City, Philippines.
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